Founder and CEO

 Zineb is the Founder and CEO of Moroccan Beauty, a skincare brand rooted in heritage, authenticity, and results. Born and raised in Morocco, Zineb is of Amazigh Berber descent and grew up surrounded by centuries-old beauty rituals passed down through generations. Her passion for skincare and self-care began early, inspired by the natural ingredients and time-honored traditions woven into everyday Moroccan life. 

“What makes MOROCCAN BEAUTY truly unique is its use of rare, natural ingredients sourced from specific regions of Africa, including the Sahara Desert and the Atlas Mountains; ingredients that cannot be found anywhere else and are deeply rooted in Moroccan tradition. These exclusive elements, combined with premium argan oil, make Moroccan Beauty products both distinctive and highly sought after.”
— Zineb Alaoui, Founder & CEO of MOROCCAN BEAUTY

Driven by a dream to share these powerful beauty practices with the world, Zineb founded Moroccan Beauty to bring the highest-quality, argan oil–infused skincare to a global audience. Fluent in French, English, and Moroccan Arabic, Zineb remains deeply connected to her culture while continuously striving to elevate her brand through excellence, integrity, and innovation. Her mission is simple yet meaningful: to honor tradition while delivering effective, luxurious skincare.  

Charles Conway serves as Chief Product Officer, bringing more than 20 years of leadership experience across product operations, inventory management, quality control, and supply chain strategy. A native of Arizona, Charles has built a distinguished career leading cross-functional teams in multiple industries, where he has successfully aligned product development, sourcing, and operational execution to support long-term organizational growth.

With deep expertise in inventory forecasting, warehouse optimization, quality assurance systems, and regulatory compliance, Charles has consistently implemented operational frameworks that enhance product reliability, improve accuracy, and reduce operational inefficiencies. His hands-on experience overseeing large-scale inventory and product operations has enabled organizations to maintain strong quality standards while scaling efficiently across diverse markets.

 Lalla Meryem brings over 20 years of distinguished experience in global marketing leadership, backed by an MBA and a proven record of driving brand growth across diverse international markets. Fluent in Spanish, Portuguese, Arabic, French, and English, she has traveled extensively around the world, gaining deep cross-cultural insight and building strategic expertise that has consistently delivered exceptional results for the organizations she has served. Throughout her career, Lalla Meryem has held key roles in numerous respected companies, where her innovative thinking, leadership, and performance-driven strategies have made a measurable and lasting impact.