Moroccan Beauty Founder and CEO

 Zineb Alaoui is the Founder and CEO of Moroccan Beauty, a skincare brand rooted in heritage, authenticity, and results. Born and raised in Morocco, Zineb is of Amazigh Berber descent and grew up surrounded by centuries-old beauty rituals passed down through generations. Her passion for skincare and self-care began early, inspired by the natural ingredients and time-honored traditions woven into everyday Moroccan life. 

 What makes Moroccan Beauty truly unique is its use of rare, natural ingredients sourced from specific regions of Africa, including the Sahara Desert and the Atlas Mountains; ingredients that cannot be found anywhere else and are deeply rooted in Moroccan tradition. These exclusive elements, combined with premium argan oil, make Moroccan Beauty products both distinctive and highly sought after. 

Driven by a dream to share these powerful beauty practices with the world, Zineb founded Moroccan Beauty to bring the highest-quality, argan oil–infused skincare to a global audience. Fluent in French, English, and Moroccan Arabic, Zineb remains deeply connected to her culture while continuously striving to elevate her brand through excellence, integrity, and innovation. Her mission is simple yet meaningful: to honor tradition while delivering effective, luxurious skincare.